Photo: Ford Motor Company / Dallas Cowboys

Ford giveaway

2026 Ford F-150 Lariat

Ford Tailgate Sweepstakes

$81,355

What you'd owe in tax if you win

Ends Jan 10Closes Jan 10, 2027

Free entry online

Enter at Ford Enter free

Official rules archived Sep 20. No purchase necessary.

Prize value: $81,355
Drawing: ~Jan 13
Winners: 3

How to enter

Buy entries

On Ford's site

The rules we archived don't set a purchase rate; check the sponsor's page.

Buy entries at Ford

Free entry

Free online form

1 entries per submission.

How it works

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No purchase necessary

Free online entry

Entries per submission: 1
Limits: Max 1 entry per person for the whole promotion (all entry methods combined)
Where: https://cowboysfordtailgate.com/login

From the official rules

“On the applicable website, an entrant must follow the links and instructions to complete and submit an official entry form with all required information, including but not limited to first name, last name, email address, residential address including zip code and daytime telephone number (“Entry” or “Entrant”).”

From the fine print

What the rules say

6 notes

Disqualifiers2

Any one of these can void an entry or a win.

Entrants must choose one NFL team pool (Cowboys or Lions) at entry and cannot enter for both -- picking wrong forecloses a chance at that other pool's first prize.
Show the rules' wordingHide the wording· sec. 3 How To Enter
“ENTRANTS ARE ADVISED TO CAREFULLY MAKE THIS SELECTION, BECAUSE ENTRANT WILL ONLY BE ENTERED FOR A CHANCE TO WIN A FIRST PRIZE FOR THE DALLAS COWBOYS OR THE DETROIT LIONS, BUT NOT FOR BOTH NFL TEAMS.”
First-prize (trip) winners have only 24 hours to return their affidavit/release -- a much tighter window than the grand-prize winner's 3 days.
Show the rules' wordingHide the wording· How To Claim A Prize
“potential first prize winners must complete and return Affidavit/Release within 24 hours of time of notification”

Extra free entries1

No purchase or payment of any kind is necessary to enter or win.
Show the rules' wordingHide the wording· front matter
“NO PURCHASE NECESSARY.”

Timing1

No postal mail-in / AMOE route exists -- entry is only through the team-specific Pool Website.
Show the rules' wordingHide the wording· sec. 3 How To Enter
“To enter the Sweepstakes, eligible entrants must visit the website for the Pool (“Pool Website”) of either the Dallas Cowboys”

Costs2

The team-color vehicle wrap (worth $10,000 of the total prize) is optional; declining it forfeits that value rather than paying it out in cash.
Show the rules' wordingHide the wording· Prizes / Grand Prize
“Winner may choose NOT to accept the wrap component of the Grand Prize; but, in such case, the Grand Prize will consist solely of the vehicle, and winner will not receive the value of the wrap component.”
Winner is solely responsible for all federal, state and local taxes on whatever prize (vehicle and/or trip) is won.
Show the rules' wordingHide the wording· How To Claim A Prize
“Each winner shall be solely responsible for payment of any and all applicable federal, state, and local taxes for winner’s prize(s) won.”

Entering free by mail?What to buy, what the rules allow, and how to keep the cost of a card under a dollar.Mail-in supplies guide

On the sponsor's site

Paid entries and bonus windows

The rules we archived don't set out a purchase rate.

Buy entries at Ford

What you win

Prize

Grand Prize

1 winner

2026 F-150 Lariat with available PowerBoost Hybrid V6$71,355
Optional Dallas Cowboys or Detroit Lions color wrap$10,000

Value per winner: $81,355
Cash instead: Not offered

Dallas Cowboys First Prize

1 winner

Trip for 2 to a Dallas Cowboys 2026-27 road game + $500 stipend + 2 tickets$5,000

Value per winner: $5,000
Cash instead: Not offered

Detroit Lions First Prize

1 winner

Trip for 2 to Munich, Germany for Lions vs. Patriots (Nov 15, 2026) + $750 stipend + 2 tickets$7,000

Value per winner: $7,000
Cash instead: Not offered

Delivery: Pickup or delivery
Travel paid by sponsor: Yes
Taxes: Winner responsible for all federal, state and local taxes; Sponsor issues IRS Form 1099-MISC.
Winner must respond within: 72 hours
Winner contacted by: phone, email
To claim the prize: Sign an affidavit
Sign a publicity release
Show a driver's license
Show proof of insurance

Who can enter, and when

Eligibility and dates

Minimum age: 18+
Where: US
Excluded: None listed
Driver's license: Required
Past winners: No exclusion stated

Opens: Jul 31, 2026
Closes: Jan 10, 2027
Drawing: On or about Jan 13, 2027
Time zone: America/New_York
Administrator: Group E Marketing Services LLC

Before you enter

Is Ford legit?

What the public record shows. We list facts with sources rather than a rating, so you can judge.

6 giveaways on record, the earliest from Jan 16, 2026
No published winners found yet
A state business registration exists for the company named in the rules
Drawings administered by Group E Marketing Services LLC

Full Ford profile: every giveaway, winner and company

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